A CGI model does not have to end in a rendering. The same scene that delivers hero visuals and packshots can drive a configurator that runs directly in the browser.
Rotate, zoom, switch materials. The model comes straight out of CGI production and was prepared for real-time display in the browser.
Once geometry and materials are built cleanly, they carry stills, animation and real-time alike.
Colour and material variants happen in the browser instead of a new render pass per combination.
The decisive step is optimisation: geometry, material setup and payload size have to suit the browser without losing the character of the product.
CGI and web implementation without the handover loss between visualisation and development.
If CAD data or an existing 3D model is available, it can become a configurator that matches your brand rather than a generic widget.
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