Journal

Practical notes on  CGI for brands and agencies.

How CGI projects actually run, when going through 3D beats a photo production, and what separates a premium product render from a generic one.

Strategy8 min read

CGI vs product photography: when CGI makes sense for brands and product launches.

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Process6 min read

How a CGI project works: from CAD files to product visualization and campaign assets.

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Lookdev7 min read

AI product images vs CGI: why faster does not always mean more efficient.

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Material7 min read

Lookdev in 3D rendering: why material accuracy decides whether a render feels premium.

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Next step

Planning a launch and wondering whether CGI is the right route.

Send me a short note about the project. It usually takes a few sentences to say whether 3D makes economic sense here or whether a photo production remains the better route.

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